Celeb Beauty
Jessica Alba’s Real Skincare Routine Is Surprisingly Simple
Jessica Alba’s beauty story starts in the kind of house where getting ready was basically an event. Alba’s mom had dramatic makeup
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Skincare and makeup editorials based on one principle: honesty.
Beauty content that sells is not content that informs. We cover beauty products without fear or favor. We do not praise automatically, and we do not do brand deals. This means we get to conduct real research and integrity test real products. We make recommendations that we truly believe are warranted.
A Word from the Editor
"Most website and editorials in the beauty space are pieces of advertorials that sell. I started the site to impose standards that defied the marketing jargon and what is the “norm”. My clinical background taught me to ask questions. To ask what are these ingredients really saying. That is the standard here and with every writer of this website. Every product we cover has been looked at honestly. Every recommendation is one I stand behind. I hope you find something useful."
Cassidy Mentzer, DPT — Head Editor
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Celeb Beauty
Taylor Swift’s Post-Show Skin Routine Is Amazing and Easy to Do
Taylor Swift is great. I know, I know, I talk about her a lot. Ask any of my friends, they’ll tell you.
Some of our favorite beauty products
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The Ordinary The Daily Set
Olay Regenerist Micro-Sculpting Cream
WEEM Hair Skin and Nails Gummies
La Roche-Posay Lipikar AP+Max
Collagen Skin Care Set (6 Pieces)
ANAI RUI 3 Pcs Clay Face Mask Set
Tree Hut Vitamin C Body Scrub
Mario Badescu Facial Spray with Rose Water
medicube Collagen Overnight Peel Off Mask
CENTELLIAN 24 Madeca Cream Time Reverse
L'Oreal Paris Collagen Daily Moisturizer
Nutrafol Women's Hair Growth Supplements
Our Recommendations
Everything and anything we love in one location
Skincare, makeup, supplements, and more — curated picks with the honesty to speak behind every review.
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Beauty
Beauty Items That are Becoming More and More Popular
Lately, beauty and skincare has been a little weird, right? The other day I opened my cabinet and saw a jade roller,
Skincare
Exomes Available on the Market Now (for Skincare and Beauty)
Exosomes…..they’re those tiny little messenger things your cells use to talk to each other, and apparently skincare brands looked at that and
Makeup
Makeup Products That Look Better on Mature Skin
As you get older, makeup changes. The products you used at 25 don’t work the same at 55. Powders will settle in
Skincare
Exosome Serums If You’re Over 50: Are They Worth It?
If you’ve been exposed to microneedling aftercare, or post procedure skincare, you may have noticed exosomes being marketed to produce younger looking,
Beauty
Beauty & Makeup Upgrades That Make Getting Ready Easier After 55
Getting ready should be a quick process. Around the age of 55, things change. There’s a move towards function instead of fuss.
Makeup
Beauty Products for Women Who Really Hate Heavy Makeup
Full-coverage foundation can feel like you are wearing a mask, but not the fun Halloween type, more like the type that makes
Skincare
11 Products That Help Skin Look Brighter After Years of Sun
I’ll be honest here, I was a teenager once, and I’m guilty of sunbathing with no SPF, which tends to show years
Skincare
13 Products That Help Crepey Skin Look Smoother
Crepey skin can sneak up on you. At one moment your arms look fine, and in what feels like no time, you’ve
Skincare
Paraben-Free Moisturizers That Caught Our Attention Recently
The ingredient label on the back of your moisturizer…..we used to never flip the bottle over. Somewhere between using oat milk and
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