Real review
ILIA Limitless Lash Mascara Review: The Clean Mascara That Saved My Lashes
For years, I layered drugstore mascaras, and in return, my eyes became easily irritated, and my lashes started to thin. In the
Skincare and makeup editorials based on one principle: honesty.
Beauty content that sells is not content that informs. We cover beauty products without fear or favor. We do not praise automatically, and we do not do brand deals. This means we get to conduct real research and integrity test real products. We make recommendations that we truly believe are warranted.
A Word from the Editor
"Most website and editorials in the beauty space are pieces of advertorials that sell. I started the site to impose standards that defied the marketing jargon and what is the “norm”. My clinical background taught me to ask questions. To ask what are these ingredients really saying. That is the standard here and with every writer of this website. Every product we cover has been looked at honestly. Every recommendation is one I stand behind. I hope you find something useful."
Cassidy Mentzer, DPT — Head Editor
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Real video reviews
We actually buy it, try it, and film it
Cassidy is not getting paid to make these videos. She buys the products herself, actually uses them, and records the whole thing so you can see the real product in action. Then she gives her honest opinion, even when that means telling you to save your money. Every review here has the video to back it up.
Watch every review →
Real review
Skylar Coconut Cove Hair & Body Mist Review: A Clean Alternative to Heavy Perfume
I was surprised to see so many mixed reviews of Skylar products. I understand that they are a new and smaller brand,
Real review
Phillip Adam Orange Vanilla Shampoo and Conditioner Review: A Clean Formula That Actually Works
I use Phillip Adam Orange Vanilla Shampoo and Conditioner Set for 2 months and just had to refill my shampoo bottle (also
Celeb Beauty
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Celeb Beauty
Jessica Alba’s Real Skincare Routine Is Surprisingly Simple
Jessica Alba’s beauty story starts in the kind of house where getting ready was basically an event. Alba’s mom had dramatic makeup
Read Article →
Celeb Beauty
Taylor Swift’s Post-Show Skin Routine Is Amazing and Easy to Do
Taylor Swift is great. I know, I know, I talk about her a lot. Ask any of my friends, they’ll tell you.
Hot Takes
See all →Hot Takes is Cassidy's series where she goes one ingredient at a time. No product roundups, no marketing gimmicks, just an honest look at what an ingredient really does, what the hype gets right and wrong, and if it should be in your routine.
Hot Takes
SPF: What the Label Doesn’t Tell You About Your Sunscreen
Chemical vs. mineral, UVA vs. UVB, and why SPF 50 doesn't mean what you think it does.
Hot Takes
Ceramides: Why Your Moisturizer Might Not Be Repairing Anything
Ceramides are everywhere in skincare, but most products don't use them effectively. Here's what actually works.
Hot Takes
Retinol: What Actually Happens When Your Skin Freaks Out
Cassidy breaks down what retinol actually does, why the purge might be irritation, and what brands don't tell you about concentration.
Some of our favorite beauty products
As an Amazon Associate we earn from qualifying purchases.
The Ordinary The Daily Set
Olay Regenerist Micro-Sculpting Cream
WEEM Hair Skin and Nails Gummies
La Roche-Posay Lipikar AP+Max
Collagen Skin Care Set (6 Pieces)
ANAI RUI 3 Pcs Clay Face Mask Set
Tree Hut Vitamin C Body Scrub
Mario Badescu Facial Spray with Rose Water
medicube Collagen Overnight Peel Off Mask
CENTELLIAN 24 Madeca Cream Time Reverse
L'Oreal Paris Collagen Daily Moisturizer
Nutrafol Women's Hair Growth Supplements
Our Recommendations
Everything and anything we love in one location
Skincare, makeup, supplements, and more — curated picks with the honesty to speak behind every review.
Browse All Products →Latest
Reviews
ILIA Limitless Lash Mascara Review: The Clean Mascara That Saved My Lashes
For years, I layered drugstore mascaras, and in return, my eyes became easily irritated, and my lashes started to thin. In the
Reviews
Skylar Coconut Cove Hair & Body Mist Review: A Clean Alternative to Heavy Perfume
I was surprised to see so many mixed reviews of Skylar products. I understand that they are a new and smaller brand,
Reviews
Phillip Adam Orange Vanilla Shampoo and Conditioner Review: A Clean Formula That Actually Works
I use Phillip Adam Orange Vanilla Shampoo and Conditioner Set for 2 months and just had to refill my shampoo bottle (also
Beauty
Beauty Items That are Becoming More and More Popular
Lately, beauty and skincare has been a little weird, right? The other day I opened my cabinet and saw a jade roller,
Skincare
Exosomes Available on the Market Now (for Skincare and Beauty)
Exosomes…..they’re those tiny little messenger things your cells use to talk to each other, and apparently skincare brands looked at that and
Makeup
Makeup Products That Look Better on Mature Skin
As you get older, makeup changes. The products you used at 25 don’t work the same at 55. Powders will settle in
Skincare
Exosome Serums If You’re Over 50: Are They Worth It?
If you’ve been exposed to microneedling aftercare, or post procedure skincare, you may have noticed exosomes being marketed to produce younger looking,
Beauty
Beauty & Makeup Upgrades That Make Getting Ready Easier After 55
Getting ready should be a quick process. Around the age of 55, things change. There’s a move towards function instead of fuss.
Makeup
Beauty Products for Women Who Really Hate Heavy Makeup
Full-coverage foundation can feel like you are wearing a mask, but not the fun Halloween type, more like the type that makes
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