Real review
NYX Can’t Stop Won’t Stop Contour Concealer Review: My Quick Everyday Brightener
I featured the NYX Can't Stop Won't Stop Contour Concealer in Light Ivory video above because it is one of my favorite
Skincare and makeup editorials based on one principle: honesty.
Beauty content that sells is not content that informs. We cover beauty products without fear or favor. We do not praise automatically, and we do not do brand deals. This means we get to conduct real research and integrity test real products. We make recommendations that we truly believe are warranted.
My Light-Coverage Go-To
ILIA Skin Rewind Complexion Stick Review: My Everyday Light Coverage Go-To
I use the ILIA Skin Rewind Complexion Stick in shade 9N Tupelo on a daily basis and here are my honest thoughts
Read the full review →
A Word from the Editor
"Most website and editorials in the beauty space are pieces of advertorials that sell. I started the site to impose standards that defied the marketing jargon and what is the “norm”. My clinical background taught me to ask questions. To ask what are these ingredients really saying. That is the standard here and with every writer of this website. Every product we cover has been looked at honestly. Every recommendation is one I stand behind. I hope you find something useful."
Cassidy Mentzer, DPT — Head Editor
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Real video reviews
We actually buy it, try it, and film it
Cassidy is not getting paid to make these videos. She buys the products herself, actually uses them, and records the whole thing so you can see the real product in action. Then she gives her honest opinion, even when that means telling you to save your money. Every review here has the video to back it up.
Watch every review →
Real review
ILIA Limitless Lash Mascara Review: Natural, Enhanced Lashes That Last
Something that I really appreciate about this mascara is that it provides a natural but lifted effect. It‘s not super dramatic but
Real review
ILIA Skin Rewind Complexion Stick Review: My Everyday Light Coverage Go-To
I use the ILIA Skin Rewind Complexion Stick in shade 9N Tupelo on a daily basis and here are my honest thoughts
Celeb Beauty
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Celeb Beauty
Jessica Alba’s Real Skincare Routine Is Surprisingly Simple
Jessica Alba’s beauty story starts in the kind of house where getting ready was basically an event. Alba’s mom had dramatic makeup
Read Article →
Celeb Beauty
Taylor Swift’s Post-Show Skin Routine Is Amazing and Easy to Do
Taylor Swift is great. I know, I know, I talk about her a lot. Ask any of my friends, they’ll tell you.
Hot Takes
See all →Hot Takes is Cassidy's series where she goes one ingredient at a time. No product roundups, no marketing gimmicks, just an honest look at what an ingredient really does, what the hype gets right and wrong, and if it should be in your routine.
Hot Takes
Snail Mucin and Skincare?! Why the Hype Is Ahead of the Science
Snail mucin is everywhere, but most brands won't tell you the concentration—or whether it actually does what they claim.
Hot Takes
Copper Peptides: Why They’re Not a Retinol Replacement
Copper peptides support collagen and repair, but they're not the retinol alternative brands claim. Here's what actually happens.
Hot Takes
Exosomes: Why I’m Not Convinced They’re Worth $400 Yet
Cassidy breaks down the science and hype around exosomes in skincare—and why the research doesn't match the price tag.
Some of our favorite beauty products
As an Amazon Associate I earn from qualifying purchases.
The Ordinary The Daily Set
Olay Regenerist Micro-Sculpting Cream
WEEM Hair Skin and Nails Gummies
La Roche-Posay Lipikar AP+Max
Collagen Skin Care Set (6 Pieces)
ANAI RUI 3 Pcs Clay Face Mask Set
Tree Hut Vitamin C Body Scrub
Mario Badescu Facial Spray with Rose Water
medicube Collagen Overnight Peel Off Mask
CENTELLIAN 24 Madeca Cream Time Reverse
L'Oreal Paris Collagen Daily Moisturizer
Nutrafol Women's Hair Growth Supplements
Our Recommendations
Everything and anything we love in one location
Skincare, makeup, supplements, and more — curated picks with the honesty to speak behind every review.
Browse All Products →Latest
Skincare
Exosome Serums If You’re Over 50: Are They Worth It?
If you’ve been exposed to microneedling aftercare, or post procedure skincare, you may have noticed exosomes being marketed to produce younger looking,
Beauty
Beauty & Makeup Upgrades That Make Getting Ready Easier After 55
Getting ready should be a quick process. Around the age of 55, things change. There’s a move towards function instead of fuss.
Makeup
Beauty Products for Women Who Really Hate Heavy Makeup
Full-coverage foundation can feel like you are wearing a mask, but not the fun Halloween type, more like the type that makes
Skincare
11 Products That Help Skin Look Brighter After Years of Sun
I’ll be honest here, I was a teenager once, and I’m guilty of sunbathing with no SPF, which tends to show years
Reviews
Vanicream Gentle Facial Cleanser Review: A No-Frills Hero for Sensitive Skin
I am here to give my thoughts on the Vanicream Gentle Facial Cleanser. Plenty of people seem to look past this product
Skincare
13 Products That Help Crepey Skin Look Smoother
Crepey skin can sneak up on you. At one moment your arms look fine, and in what feels like no time, you’ve
Skincare
Paraben-Free Moisturizers That Caught Our Attention Recently
The ingredient label on the back of your moisturizer…..we used to never flip the bottle over. Somewhere between using oat milk and
Skincare
SPF Moisturizers That Are Worth It (And Yes, SPF Is Worth Protecting Your Skin)
An SPF moisturizer is basically two products doing one job: a daily cream that also blocks UV rays. The anti-aging versions push
Skincare
Are Peptides for Skincare Really a Thing Now? (Here’s Our Opinion)
Somewhere between your retinol phase and your “should I be getting facials?” phase, peptides show up. That’s just a fact. Peptides have
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