Real review
NYX Can’t Stop Won’t Stop Contour Concealer Review: My Quick Everyday Brightener
I featured the NYX Can't Stop Won't Stop Contour Concealer in Light Ivory video above because it is one of my favorite
Skincare and makeup editorials based on one principle: honesty.
Beauty content that sells is not content that informs. We cover beauty products without fear or favor. We do not praise automatically, and we do not do brand deals. This means we get to conduct real research and integrity test real products. We make recommendations that we truly believe are warranted.
My Light-Coverage Go-To
ILIA Skin Rewind Complexion Stick Review: My Everyday Light Coverage Go-To
I use the ILIA Skin Rewind Complexion Stick in shade 9N Tupelo on a daily basis and here are my honest thoughts
Read the full review →
A Word from the Editor
"Most website and editorials in the beauty space are pieces of advertorials that sell. I started the site to impose standards that defied the marketing jargon and what is the “norm”. My clinical background taught me to ask questions. To ask what are these ingredients really saying. That is the standard here and with every writer of this website. Every product we cover has been looked at honestly. Every recommendation is one I stand behind. I hope you find something useful."
Cassidy Mentzer, DPT — Head Editor
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Real video reviews
We actually buy it, try it, and film it
Cassidy is not getting paid to make these videos. She buys the products herself, actually uses them, and records the whole thing so you can see the real product in action. Then she gives her honest opinion, even when that means telling you to save your money. Every review here has the video to back it up.
Watch every review →
Real review
ILIA Limitless Lash Mascara Review: Natural, Enhanced Lashes That Last
Something that I really appreciate about this mascara is that it provides a natural but lifted effect. It‘s not super dramatic but
Real review
ILIA Skin Rewind Complexion Stick Review: My Everyday Light Coverage Go-To
I use the ILIA Skin Rewind Complexion Stick in shade 9N Tupelo on a daily basis and here are my honest thoughts
Celeb Beauty
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Celeb Beauty
Jessica Alba’s Real Skincare Routine Is Surprisingly Simple
Jessica Alba’s beauty story starts in the kind of house where getting ready was basically an event. Alba’s mom had dramatic makeup
Read Article →
Celeb Beauty
Taylor Swift’s Post-Show Skin Routine Is Amazing and Easy to Do
Taylor Swift is great. I know, I know, I talk about her a lot. Ask any of my friends, they’ll tell you.
Hot Takes
See all →Hot Takes is Cassidy's series where she goes one ingredient at a time. No product roundups, no marketing gimmicks, just an honest look at what an ingredient really does, what the hype gets right and wrong, and if it should be in your routine.
Hot Takes
Snail Mucin and Skincare?! Why the Hype Is Ahead of the Science
Snail mucin is everywhere, but most brands won't tell you the concentration—or whether it actually does what they claim.
Hot Takes
Copper Peptides: Why They’re Not a Retinol Replacement
Copper peptides support collagen and repair, but they're not the retinol alternative brands claim. Here's what actually happens.
Hot Takes
Exosomes: Why I’m Not Convinced They’re Worth $400 Yet
Cassidy breaks down the science and hype around exosomes in skincare—and why the research doesn't match the price tag.
Some of our favorite beauty products
As an Amazon Associate I earn from qualifying purchases.
The Ordinary The Daily Set
Olay Regenerist Micro-Sculpting Cream
WEEM Hair Skin and Nails Gummies
La Roche-Posay Lipikar AP+Max
Collagen Skin Care Set (6 Pieces)
ANAI RUI 3 Pcs Clay Face Mask Set
Tree Hut Vitamin C Body Scrub
Mario Badescu Facial Spray with Rose Water
medicube Collagen Overnight Peel Off Mask
CENTELLIAN 24 Madeca Cream Time Reverse
L'Oreal Paris Collagen Daily Moisturizer
Nutrafol Women's Hair Growth Supplements
Our Recommendations
Everything and anything we love in one location
Skincare, makeup, supplements, and more — curated picks with the honesty to speak behind every review.
Browse All Products →Latest
Skincare
Niacinamide for Skincare is Becoming Really Popular (Maybe You Should Pay Attention to This New Trend)
Niacinamide is the ingredient your dermatologist keeps mentioning, the one printed on what feels like every other serum bottle at the drugstore,
Makeup
11 Drugstore Beauty Swaps That Make Mature Skin Look Softer
As you become older, your skin needs softer formulas, gentler textures, and ingredients that actually do something. The drugstore has gotten really
Skincare
The Sun Damage Routine Women Over 50 Should Know About
Sun damage isn’t really about the sun anymore. I mean, it is, but it’s also about the twenty summers before sunscreen got
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Skincare Mistakes Women Over 60 Don’t Realize Are Aging Their Skin (And 50+ Solutions You’ll Love)
Skincare Mistakes Women Over 60 Don’t Realize Are Aging Their Skin Skincare after the age of 60 can be tricky, but it
Skincare
The Hand Care Mistakes That Make Hands Look Older (Plus 35+ Lotions and Skincare Routines To Help)
Hands give everything away. You can have a flawless skincare routine, your face is glowing, and then your hands give you away.
Skincare
Our Opinion on Clay Masks (Is it Really Just Clay!?) And Does It Work?
You know that feeling when your skin just looks… tired? Like it’s been through a long week of fluorescent office lighting and
Skincare
Retinol for Skincare Made Simple (Here’s Our Take, And You Might Be Surprised)
Somewhere between your first “anti-aging” panic-buy and your tenth dermatologist visit, retinol enters the chat. It’s the ingredient your cool older cousin
Skincare
Collagen Creams That We Think Are Worth It (And Some Alternatives to Consider Too)
Eventually your skin starts doing this little disappearing act where it just loses some of its bounce overnight. One day you’re patting
Skincare
Ceramide Creams For a Variety of Skincare and Beauty
Ceramides are fats. That sounds weird, we know, but they’re the lipids that already live in your skin’s outer layer, kind of
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