Celeb Beauty
Jessica Alba’s Real Skincare Routine Is Surprisingly Simple
Jessica Alba’s beauty story starts in the kind of house where getting ready was basically an event. Alba’s mom had dramatic makeup
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Skincare and makeup editorials based on one principle: honesty.
Beauty content that sells is not content that informs. We cover beauty products without fear or favor. We do not praise automatically, and we do not do brand deals. This means we get to conduct real research and integrity test real products. We make recommendations that we truly believe are warranted.
A Word from the Editor
"Most website and editorials in the beauty space are pieces of advertorials that sell. I started the site to impose standards that defied the marketing jargon and what is the “norm”. My clinical background taught me to ask questions. To ask what are these ingredients really saying. That is the standard here and with every writer of this website. Every product we cover has been looked at honestly. Every recommendation is one I stand behind. I hope you find something useful."
Cassidy Mentzer, DPT — Head Editor
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Celeb Beauty
Taylor Swift’s Post-Show Skin Routine Is Amazing and Easy to Do
Taylor Swift is great. I know, I know, I talk about her a lot. Ask any of my friends, they’ll tell you.
Some of our favorite beauty products
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The Ordinary The Daily Set
Olay Regenerist Micro-Sculpting Cream
WEEM Hair Skin and Nails Gummies
La Roche-Posay Lipikar AP+Max
Collagen Skin Care Set (6 Pieces)
ANAI RUI 3 Pcs Clay Face Mask Set
Tree Hut Vitamin C Body Scrub
Mario Badescu Facial Spray with Rose Water
medicube Collagen Overnight Peel Off Mask
CENTELLIAN 24 Madeca Cream Time Reverse
L'Oreal Paris Collagen Daily Moisturizer
Nutrafol Women's Hair Growth Supplements
Our Recommendations
Everything and anything we love in one location
Skincare, makeup, supplements, and more — curated picks with the honesty to speak behind every review.
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Skincare
Collagen Creams That We Think Are Worth It (And Some Alternatives to Consider Too)
Eventually your skin starts doing this little disappearing act where it just loses some of its bounce overnight. One day you’re patting
Skincare
Ceramide Creams For a Variety of Skincare and Beauty
Ceramides are fats. That sounds weird, we know, but they’re the lipids that already live in your skin’s outer layer, kind of
Skincare
Hydrogel Masks That We Think Are Worth It
There’s a specific moment, usually around 9pm on a Tuesday, when sheet masks feel a little disappointing. They slide. They flop. Half
Skincare
Foaming Cleanser’s That Work to Help Oily Skin and Facial Blemishes
You know that feeling around 3 p.m. When you catch your reflection in the office bathroom mirror and your forehead is doing
Makeup
The Foundation Mistake That Makes Mature Skin Look Drier
Piling on more foundation to “fix” dryness usually makes it worse. Like, way worse. The formula settles into every fine line you
Makeup
Stop Doing Your Makeup Like This After 50, It’s Aging You Fast (Plus 70+ Solutions We Really Like)
Makeup after 50 can be hard. The same tricks that used to work at 30 (lots of powder, matte everything, a sharp
Makeup
47 Beauty Finds That Make Your Everyday Makeup Routine So Much Easier
Everyday makeup should not feel like a full-time job. You want skin that looks a little fresher, lashes that look like they
Skincare
49 Daily Skincare Products for that Glow Everyone is Chasing Right Now
Glowy skin is in again! But this time the routines that people are having success with are shorter than the 10 step
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