Skincare and makeup editorials based on one principle: honesty.

Beauty content that sells is not content that informs. We cover beauty products without fear or favor. We do not praise automatically, and we do not do brand deals. This means we get to conduct real research and integrity test real products. We make recommendations that we truly believe are warranted.

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A Word from the Editor

"Most website and editorials in the beauty space are pieces of advertorials that sell. I started the site to impose standards that defied the marketing jargon and what is the “norm”. My clinical background taught me to ask questions. To ask what are these ingredients really saying. That is the standard here and with every writer of this website. Every product we cover has been looked at honestly. Every recommendation is one I stand behind. I hope you find something useful."

Cassidy Mentzer, DPT — Head Editor

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Real video reviews

We actually buy it, try it, and film it

Cassidy is not getting paid to make these videos. She buys the products herself, actually uses them, and records the whole thing so you can see the real product in action. Then she gives her honest opinion, even when that means telling you to save your money. Every review here has the video to back it up.

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Real review

ILIA Limitless Lash Mascara Review: The Clean Mascara That Saved My Lashes

For years, I layered drugstore mascaras, and in return, my eyes became easily irritated, and my lashes started to thin. In the

Jun 9, 2026

Real review

Skylar Coconut Cove Hair & Body Mist Review: A Clean Alternative to Heavy Perfume

I was surprised to see so many mixed reviews of Skylar products. I understand that they are a new and smaller brand,

Jun 7, 2026

Real review

Phillip Adam Orange Vanilla Shampoo and Conditioner Review: A Clean Formula That Actually Works

I use Phillip Adam Orange Vanilla Shampoo and Conditioner Set for 2 months and just had to refill my shampoo bottle (also

Jun 2, 2026

Skincare

Collagen Creams That We Think Are Worth It (And Some Alternatives to Consider Too)

Mar 14, 2026

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Celeb Beauty

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Celeb Beauty

Jessica Alba’s Real Skincare Routine Is Surprisingly Simple

Jessica Alba’s beauty story starts in the kind of house where getting ready was basically an event. Alba’s mom had dramatic makeup

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Celeb Beauty

Taylor Swift’s Post-Show Skin Routine Is Amazing and Easy to Do

Taylor Swift is great. I know, I know, I talk about her a lot. Ask any of my friends, they’ll tell you.

Hot Takes

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Hot Takes is Cassidy's series where she goes one ingredient at a time. No product roundups, no marketing gimmicks, just an honest look at what an ingredient really does, what the hype gets right and wrong, and if it should be in your routine.